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- Most Creative Ads of the Month
Most Creative Ads of the Month
World Wildlife Fund
Another one from WWF
Keep the image consistent, but shake things up by altering just one element. This timeless advertising trick has been in the game since forever.
Nescafe
Kitkat
It might appear as the familiar Google Calendar interface your eyes are used to, but then...surprise! It's an ad.
Jeep
A picture is worth a thousand words.
Stabilo
Charlie Munger introduced us to the idea of the 'Lollapalooza' effect: a powerhouse blend of multiple persuasive tactics. This ad is a perfect example, weaving together the allure of famous associations, a compelling narrative, and showcasing the product being used.
7. Luxor
Nicotinell
If your goal is to dissuade people from a harmful behavior, tap into their vanity. Because sometimes, caring about looking good can outweigh everything else.
Coca Cola
Coca-Cola launched this image with a catchy tagline: "Try not to hear this." They're banking on synesthesia, a cross-wiring of senses - in this case, sight and sound - that the image provokes in your brain.
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