Switch #BookOfTheWeek

Switch: How to Change Things When Change Is Hard by Dan and Chip Heath is a playbook for change.

Imagine you're a rider on an elephant. The rider is your rational mind, the one with plans and goals. The elephant is your emotional side, the one that loves comfort and hates change. To make a switch, both the rider and the elephant need to work together. That's the main idea of the book.

The authors use a ton of examples to explain this. One story is about a manager who made his employees wear gloves to see how much food they were wasting. They saw it, they felt it, and they changed.

Another is about a couple who helped malnourished kids in Vietnam. They didn't have money or resources. But they noticed that some poor kids were healthy. What were they doing different? They were eating shrimp and crab found in the rice paddies! The couple spread this idea, and within months, more kids were healthier. That's the power of finding the ‘bright spots’ and copying them.

Switch isn't just about change. It's about how YOU can make change happen. Whether it's for yourself, your family, or your job. And it all starts with a rider, an elephant, and a path.

Get the book here : USA | UK | India